Tuesday, April 21, 2015

COOL for Canada's Chicken Imports

Most consumers seem to believe that, unless marked otherwise, all chicken sold in Canada is raised and slaughtered in Canada.  COOL (Country of Origin Labeling) for chicken sold in Canada could expose that myth.

Canada complains bitterly about COOL in the USA being against World Trade Organization ("WTO") regulations, and a competitive disadvantage for Canadian producers exporting to the USA.

The proximity and ease of US chicken seems to be an  obvious choice, and could be assumed to be the main reason US chicken has 64.4% market share of the imported chicken.

But why and how did someone choose Brazil, Thailand, Chile, Germany, and Israel?

Thailand is almost the other side of the planet.  If Thailand, then why not China? Maybe there is prejudice against Chinese chicken, but the COOL (Country of Origin Labeling) for foreign chicken doesn't seem to be too active on retail grocery shelves.  If consumers can't tell if its from Thailand or China, then they can't discriminate, so again, why not Chinese chicken?

We examine this thorny issue in tomorrows posting.

Where Canada gets its chicken.  Millions of kg of chicken are imported into Canada each year
year, in spite of sky-high import tariffs.

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