Friday, April 17, 2015

Canada's Retail Chicken Price Database

Small Flock Poultry Farmers of Canada ("SFPFC") is collecting price data on chicken meat being sold at retail stores.

All Canadian consumers are encouraged to help collect these data.  These data will enable everybody to have instant information on the current pricing of chicken in Canadian retail stores.

What GasBuddy is for retail gasoline prices, this database will be for retail chicken prices.

Our primary interest is for raw, fresh whole chickens (ie. not cooked, not frozen).  Please concentrate your data collection efforts on raw, fresh, whole chicken, first and foremost.  While this is our primary focus, we welcome prices on all cuts and types of chicken.

The reasons we prefer pricing on raw, whole, fresh chickens is that they are:
  • the most widely available type of chicken that is sold everywhere in Canada; 
  • one of the lowest cost chicken on $/kg basis;
  • perishable, so it has a high price volatility due to efficient retail competition (ie. it matters if fresh chicken sells this week, unlike frozen chicken that can be stored for 6 months or more).
There is a great price differences between various cuts of chicken (eg. drumsticks, thighs, wings, breast, etc.), fresh vs. frozen, seasoned, processed (eg. chicken burgers, chicken fingers, nuggets, etc.).  To ensure consistency in these data, we need accuracy on the exact description of the chicken that is for sale so we can compare price vs. the various features (eg. is the chicken organic, air chilled, Canadian raised, imported, etc.)

SFPFC will use this data to help lobby the Chicken Mafia and all levels of government to ensure fairness for all; and safe, nutritious, & affordable chicken for Canadian consumers.

Figure 1:   Meat Inspection Legend
for Ontario Plant # 6534 (example).
Figure 2:   CFIA Meat Inspection
Legend for Establishment 429
Donald's Fine Foods, Richmond
BC), example
In the Form below, we ask you to collect data on the Chicken Processing Plant that produced this chicken, as identified in the Meat Inspection Legend shown on the package label.

Figure 1 on the left shows an example Meat Inspection Legend ("MIL") for an abattoir meat processing plant that is licensed under Ontario's Meat Regulations as Ontario Processing Plant # 6534.  The MIL for other Provinces will be similar.  In the Form below for Abattoir Establishment # , you would enter "6534" for this MIL.

Figure 2 above on the right shows the Meat Inspection Legend ("MIL") for a Federally Inspected Meat Processing plant that is licensed by CFIA.  If this was the MIL on the chicken meat for sale, you would enter "429" for the Abattoir Establishment # in the Form below.  In the Field for Chicken Processor, you'd enter "Donald's Fine Foods, Richmond BC".

The data entry form can be accessed here:  This link is recommended as a bookmark on your Smart Phone so that you can access this Internet form on your Smart Phone while you are in the grocery store, making data collection fast & simple.  This version of the form will automatically format itself to fit your screen on your Smart Phone.

The data entered so far can be seen here:   SFPFC's Canadian Retail Chicken Price Database

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